Sour Strawberry Candy Belts

We have so many yummy gummy candies under our belt, it would be easy to rest on our laurels and coast for a while on this gummy momentum. But that’s not the TJ’s way! Whether we are talking about gummies, curries, or berries, our developers won’t stop until we’ve created all the best products we think our customers want and deserve. 

For example, we’ve been wanting to add Strawberry flavored Sour Belts to our candy assortment for years now. Though we’ve searched the world (literally) for a worthy supplier, we’ve found that most candy makers use artificial flavors and artificial colors. That’s not what we want to offer our customers. So, we kept searching... and our persistence has finally paid off! Meet Trader Joe’s Sour Strawberry Candy Belts. 

These long, flat, rose-colored strips are made for us by an expert gummy candy supplier in Turkey who only uses natural flavors, and colors derived from fruit & vegetable juices. Open the tub and you’ll be hit by a fragrant Strawberry aroma, like a strawberry plant that’s been basking in the summer sun. This Strawberry scent sets you up for the real payoff, found in the pleasantly chewy, sugar-covered Belts that boast a balanced, sweet & sour Strawberry flavor. And... they’re vegan!