Dinner Rolls

Hard, stale bread certainly has a place at the dinner table in the form of salad croutons and poultry stuffing. When it comes to rolls, however, it’s quite...sacrolligious. And yet, dry Dinner Rolls seem to prevail in grocery stores across the land. Not at Trader Joe’s, though—we say “no” to roll mediocrity with our soft and moist Dinner Rolls.

Bite into one of these pull-apart Rolls, and you’ll notice that they’re incredibly moist compared to other store- bought options. The secret? Potato flour! This spudsy superstar attracts and holds water better than other flours, so we add a bit of it to give Trader Joe’s Dinner Rolls their especially soft texture. A touch of sugar lends subtle sweetness, making for craveable rolls that’ll have you questioning if it’s worth saving room for dinner.

Dinner Rolls are most delicious when warmed in the oven for 3-5 minutes at 400°F. Place them in a basket atop holiday dinner tables and serve with Salted Butter Quarters, or tangy Cultured Salted Butter, if you’re feeling fancy. They also excel as slider buns, and as carb companions to soup and salad dinners. You’ll find Dinner Rolls in the bakery section through the holiday season, while supplies last.