BBQ Flavored Potato Chips

As a company, one of our guiding values is the concept of kaizen, a business practice popularized in Japan in the middle of the 20th century that emphasizes continuous, incremental improvement. It can be something as small as finding an easier way to build an endcap display, or something as big as taking a look at our snacks section and realizing “wait a minute—how long has it been since we offered a BBQ potato chip?!” This latter example took our buyers on a journey that eventually led us to Trader Joe’s BBQ Flavored Potato Chips, which might

They’re made for us by an esteemed snack supplier, who slices their Potatoes in such a way as to maximize their broad, bountiful surface area and provide a resounding crunch with every bite. They also use a truly bold and full-flavored suite of BBQ sauce-inspired seasonings, which includes a mix of molasses, onion, and garlic, and even a touch of cinnamon and clove. It all results in a profoundly tasty Chip, the kind that pairs wonderfully with hot dogs, burgers, and grilled fare of all sorts; that dunks dependably into creamy dips; and that we’re proud to have representing our BBQ bona fides on the Trader Joe’s snack shelf.